Industry brief / PN—INSIDER
PN—INSIDER · 11 May 2026

Creatine Drink

Creatine is in the middle of a market moment.

This weeks issue is powered by The Performance Nutrition Network

Dear Performance Nutrition Leaders,

This week: low energy availability's hidden cost, the latest news, and a ready to drink creatine beverage.

💡 LATEST RESEARCH

A new brief report from Penn State adds an interesting dimension to the energy availability conversation — this time, sleep architecture is in the frame.

Lundstrom and colleagues studied 26 elite NCAA Division I collegiate swimmers during a two-week heavy training block. Sixty-nine percent fell below 45 kcal/kg FFM/day — the threshold commonly used to define optimal energy availability. For context, prior estimates in elite endurance athletes have ranged from 25 to 31%.

The standout finding was the relationship with sleep architecture. Energy availability was positively correlated with REM sleep duration across all swimmers (r = 0.64, p = 0.001), and remained a significant predictor of REM hours even after controlling for total sleep duration.

The study used MyFitnessPal food logs, WHOOP-derived exercise energy expenditure, and DXA-assessed body composition — a methodology worth noting when interpreting the findings.

The authors are appropriately cautious. The design is cross-sectional, and the relationship is plausibly bi-directional. Low EA may disrupt sleep, or poor sleep may drive the behaviours that lead to low EA.

This adds another dimension to the conversation around adequate fuelling — and another data point worth keeping in mind when athletes report poor sleep quality.

Read the full paper here →

📈NEWS

If you find our industry updates valuable, please consider supporting the platform.

💡Performance Tech

Creatine is in the middle of a market moment.

The science has been settled for years. What has not changed is the format: powder, scoop, mix, repeat.

KA-EX is testing whether that changes. The brand launched an RTD creatine beverage, positioning it specifically for high-performance athletes.

It is one of the more credible format plays in recent memory — not because creatine is novel, but because convenience format adoption has historically unlocked entirely new user cohorts.

Protein bars did not grow the protein market by converting powder users; they converted people who never used powder at all. The same logic applies here.

KA-EX’s creatine EAA+ booster is Informed Sport certified.

RTD creatine is a meaningful format development for endurance and team sport populations where powder compliance is a genuine friction point. Keep an eye on this one as the category evolves.

Explore KA-EX →

Read by teams at…

Written by Dr. Alfie Gordon

Published first to ~1000 performance nutrition leaders at top-flight clubs, federations, WorldTour teams and the sector's brands. Subscribe free →

← Archive
Every issue, in full