Dr Alfie Gordon

Turn health & performance science into customers who stay.

Email journeys that help people understand your product, buy with confidence, and keep coming back.

Beautifully made.
Purposefully placed.

Product understanding, strategy, copy, design and HTML. Connected to the customer journey.

EMAIL PRODUCTIONCoding Welcome
Design Manager› Email templatesRendering…
athlete-welcome.htmlHTML + CSS
001<!DOCTYPE html>
Responsive email1 / 22 lines
Email preview
FileEditSettingsViewHelpMonth-one customer journeyTest
Trigger enrolmentNew subscriber · first 30 days
If/then branchActivity + content engagement
DelayWait 2 days
DelayWait 2 days
If/then branchOpened the welcome?
Continue the journeyMonth-one programme

From hand-written HTML to production-ready email.

Original Hexis creative / illustrative workflow

Earn attention.
Build understanding.

Useful touchpoints help people buy, get started and keep going.

5.3% of sends.
Nearly 41% of attributed email revenue.

Automated flows in Klaviyo’s 2026 ecommerce benchmark. Relevant timing matters.Source: Klaviyo · attributed revenue

Scientific thinking.
Creative execution.

Independent creative work, founded and run by Dr Alfie Gordon, a PhD scientist and product marketer.

Health technology / Performance / Nutrition / Science-backed consumer brands

Let’s make
it clear.