Digitaltransformationconsulting

Dear performance nutrition leader,

You are busy. You already know that some of what fills your week could be done faster, and you have known it for a while. What you have not had is a spare hour to sit down and work out which part, in what order, using what. That hour never arrives, because the work that would free it up is always the first thing to get bumped.

You do not need more technology for technology's sake. There is a great deal of that about, most of it sold by people who have never had to stand in front of a coaching staff on a Friday and defend a recommendation. What you need is clarity about which parts of your week are actually worth automating, a plan you can run without a second job attached to it, and enough confidence in the tools to let your team use them without worrying about what they will get wrong.

For nearly four years I have worked with Hexis, in my opinion the most advanced sports nutrition technology company in the world. They hold the largest sports nutrition database there is, and it powers 40% of the Tour de France and 50% of the Premier League. I started as a one-day-a-week consultant. I am there full time now. A company moving that fast does not keep people out of politeness.

In that time I have rebuilt the website, run the webinars end to end, run the email campaigns, made the social content and the video demos, and built tryhexis.live — an interactive pitch deck that runs in a browser. Alongside it I write a weekly brief to more than a thousand practitioners. I also built community.pninsider.com.

The training videos live on YouTube and the social content is on Instagram.

I also passed a PhD across the years these tools arrived — sunlight, nitric oxide and seasonal cardiovascular function — so I have done the academic half of your job both with them and without them. Literature searching, screening, appraisal, turning a paper into something a head coach will act on without overclaiming: I know where these tools genuinely help, and I know where they will quietly cost you your credibility. Most people selling this have never had to defend a claim to an examiner.

If you feel behind with digital tools, I can help. We would start by going through your actual week and picking the jobs that cost the most hours and have the clearest edges — the report that gets rebuilt every month, the literature search, the document four people edit and nobody version-controls. Then we build those, in your stack, and your team keeps them and understands how they work. That last part is not a nicety. Capability that leaves when I do is not capability, it is a dependency.