Marketing advisory for health and performance brands.
Health and performance companies are developing remarkable products.
Personalised light therapy. Sports nutrition technology. Wearables that measure physiology. New ways to understand and improve human health.
But developing a product is one challenge. Helping people understand why they might need it is another.
Too often, there’s a disconnect between scientific teams, marketing teams and the customers they’re trying to reach.
Scientific teams understand the evidence, but their explanations can be difficult for customers to follow. Marketing teams know how to attract attention, but can miss the scientific detail that makes a product credible and distinctive.
And both can overlook what customers actually need to understand.
The result is content that explains how a product works without explaining why it matters—or makes appealing claims without giving people a reason to trust them.
I bridge that gap.
I’m Dr Alfie Gordon, a marketer with a PhD in applied physiology and experience in content and lifecycle marketing at Hexis. I combine scientific understanding with the ability to research, write, design and build.
The work starts with your audience. They might be athletes, coaches, healthcare professionals or people looking to improve their health.
What are they trying to achieve? What questions do they have? What would help them make a decision?
Does it work? What does the evidence say? How is it different? And what could it actually do for me?
We can explore those questions through customer feedback, product reviews, Reddit discussions and sales conversations, using what we learn to inform your marketing.
Together, we work through the content, websites and email journeys that could answer those questions—and how your team can put them into practice.
Every piece needs a clear purpose and something useful to offer. If it doesn’t help your audience, it doesn’t earn its place.
Alongside that, I help you put AI to practical use: researching customer questions, developing ideas, improving production workflows and turning plans into something you can test.
What I can help you work through.
| What you need | What we can work on |
|---|---|
| Understand your customers | Surface questions, frustrations and language from Reddit discussions, product reviews, customer feedback and sales conversations to inform your marketing. |
| Explain your science | Plan and review research-backed articles, evidence summaries, visual explainers and product FAQs. |
| Show your product’s value | Develop ideas and review messaging for explainer videos, product demos, campaign creative and presentations. |
| Turn interest into enquiries | Work through the messaging, structure and purpose of websites, landing pages, calculators, assessments and downloadable resources. |
| Help customers take the next step | Map and review email sequences, personalised follow-up, onboarding and retention journeys. |
| Support sales conversations | Sharpen sales decks, product one-pagers, case studies and practitioner education materials. |
| Put AI to practical use | Explore tools and workflows that help your team research, write, design and build more effectively. |
For example, we could work through the story for a product video, review the landing page it leads to and plan an email sequence answering your customers’ questions. Or develop the idea for an interactive assessment that provides a useful report and relevant follow-up.
You might bring an early idea, a piece of work that needs feedback or a customer journey you want to improve.
I help you develop the thinking, review the work and decide what to do next.
Let’s work together.
You’ll work directly with me through ongoing, one-to-one advisory support.
Each month includes two one-hour working sessions, preparation and review of agreed materials, and focused questions and feedback by email or Slack between sessions.
We agree on the priorities together and keep the support centred on them. You or your team own implementation; larger setup, content or production projects are scoped separately.
Book a call to tell me about your product, what you’d like to improve and where you’d value support. You don’t need a finished brief.
Enquiring opens an email with a few prompts to get us started. Booking opens a calendar in a new tab.
alfie@dralfiegordon.comI take on selected projects alongside my role at Hexis. All independent work is completed outside my employment hours. Communication is through email, shared documents and recorded walkthroughs, with timelines agreed in advance.
Best wishes,
Alfie