Industry brief / PN—INSIDER
PN—INSIDER · 30 June 2025

"The Days of the Consultant Are Numbered"

Why Premier League Clubs Are Ditching Consultants

Dear Coaches,

Here’s what’s coming up today:

  1. Is The Consultant Model Breaking?

    1. News & Resources

      1. Nutrition X Carb Shot

        Expert Opinion

        Is The Consultant Model Breaking?

        "The days of the consultant are numbered."

        One elite practitioner in a recent Performance Nutrition Network roundtable sees what's happening. Clubs want "an internal, employed member of staff" rather than someone who's "not in as frequent."

        The math is simple. Why pay consultant rates for "one, two days a month" when you can have someone in-house six days a week for similar money?

        But here's what most consultants miss:

        your current role isn't the end goal. It's the audition.

        An elite practitioner in the Premier League understood this. She didn't just talk about better nutrition. She tracked "how quick they can return to play from an injury." Made it measurable. Made it matter.

        Performance Nutrition Network Events

        The payoff? Her club realised something: "We have 11 physios, we shouldn't just have one nutritionist."

        Start with the wins that photograph well. Focus on "simple things like weigh in, weigh out" and "looking at sweat losses." Basic protocols that are "quite visual and they can see what you're doing."

        These aren't revolutionary. But they're concrete.

        Then focus on the people who actually matter: the players.

        When athletes start asking for you specifically, management notices.

        "The moment that you prove the value and worth to the players," explains roundtable host Dr. James Morehen, "it's almost very difficult for the management to not then have you in the building."

        Actionable Takeaway: Use your consultant position to make yourself indispensable. Focus on measurable outcomes that clubs can't ignore, and let the players become your advocates.

        Your current role might be temporary. But the next one doesn't have to be.

        WATCH THE FULL PRACTITIONER ROUNDTABLE VIA THE PNN →

        Resource Roundup

        News & Resources

        Everton Women Hiring

        Performance nutrition role available. Salary depending on experience.

        LEARN MORE →

        Free Canva Template

        Performance nutrition case study Canva template you can duplicate.

        LEARN MORE →

        How Much Should You Charge?

        Pricing nutrition coaching isn't guesswork anymore.

        READ NOW →

        Last Weeks Issue

        How to manage half-time chaos and deliver your nutrition intervention.

        READ NOW →

        LIVE NEWS ON LINKEDIN →Performance Tech

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        Sometimes the breakthrough isn't better education—it's better product design.

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        Thanks for reading!

        Written by Alfie Gordon

        If our insights help you grow your business, please consider a small donation to keep this content freely available for everyone.

        Published first to ~1000 performance nutrition leaders at top-flight clubs, federations, WorldTour teams and the sector's brands. Subscribe free →

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