Half-Time Chaos

Dr. James Morehen on Half-Time Strategies

Half-time is chaos.

Dr. James Morehen, England Rugby's nutritionist, has a system.

"I cheat and use the time from them crossing the white line to walking into the changing room as another opportunity to execute the plan."

Those transition seconds become his first window.

Most people miss what happens before kickoff—Morehen's already done his homework.

He's spoken to sport science and medical about which players to watch. Who's putting out massive physical output? Who's showing early signs of cramp?

Elite nutrition support

Everything's set and ready. Extra hands positioned. Backups prepared.

Then comes his masterstroke: he's negotiated 90 seconds with the head coach where no one else gets to speak.

"I am given the first 90s to ensure all players have what they need to rehydrate, refuel and be comfortable before any coach speaks."

Ninety seconds of pure nutrition focus while everyone else has to wait their turn.

Actionable Takeaway: Stop waiting for your moment—create it earlier in the process. Do your intel gathering beforehand. Then fight for protected time where your intervention gets priority.

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Thanks for reading!

Written by Alfie Gordon

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